Our company is considering entering the manufacturing market for snow Research Paper

Our company is considering entering the manufacturing market for snow skis. You have been asked to examine all material(s) that - Research Paper Example A number of companies mainly in United States and Europe are currently producing Snow skis. Throughout the history, various materials have been used in making of skis and advancement continues to be seen. Skis manufacturing have a long history. Based on archeological studies, a wooden ski was first identified in at Lake Sindor in Russia, the skiing equipment was dated to have been in use between 6300 and 5000 BC.(Burov 393). This is the earliest evidence involving the use of skis. Apart from artifacts of skis, many historical drawings and paintings have shown skiing activities where individuals use the skis. Ski construction started becoming dominant in the end of nineteenth century especially in Austria and Switzerland (Classic skis 1). The architecture of these early alpine skis was simple but they were wide and short. These characteristics enabled the skis to have high agility, hence capable of the ability to penetrate areas with deep snow and elevated areas. Since these early tim es, the designs, shape and the materials used in making skis has continued to diversify. Different types of wood have been used in the construction of the skis, varying from wood, plastics, metals or a blend of the three. The main materials in making of skis have been wood for the better part of the twentieth century. Different wooden materials have been in use depending on the place where the skis are located. Today some companies have retained the use of wood but the technology seems not attract many of the skiers. The initial wooden skis were curved using hands, to make simple skis (Wooden skis 1). In the modern setup, this design has completely changed with the adoption of a torsion box architecture that is more sophisticated and requires additional materials to make. Because of the water-properties of wood, other materials have taken its place. This has created limited use of wood in the modern context. Skis are simple skiing equipment but they are made up several parts. It is important that a ski buyer is familiar with it in order to get the best ski for the desired skiing. The base is the part of a ski that has direct contact with or faces the ground surface. Most of the skis’ bases in the modern times are made of aluminum or fiberglass. The camber is space that is evident at below the centre of the ski. Contact points are the positions of attachment between the ski and the snow without the rider imparting pressure on it. The waist is the part of the ski that is narrowest, usually appearing at the centre of the side cut. Other parts of the ski include the top or otherwise called the deck where the bindings are placed. It also has the effective edge, the tip, the shovel, and the side cut (ABC of Skiing 1). Various categories of the modern day skis are manufactured depending on the material used. The classic wooden skis are curved using hands; they are long and have thin sides, an aberration from the original design. In addition, they have a rectan gular shape but have a curve in one of the ends. Another form of skis was advanced to use steel, these are the so-called edges, and their architecture varies because of the screwed steel at its bottom. Wood and metal laminates have also been developed, the wooden laminate involves pieces of wood that are glued together, and these are flexible, stiff and are lighter. Metal laminates were initially made of aluminum but proved inefficient; they had to blend aluminum with wood. Advancing with the technology the

Current Event Paper Assignment Example | Topics and Well Written Essays - 250 words - 21

Current Event Paper - Assignment Example Contemporary events in the contemporary world relating to project management include the emergence of mergers and social corporate responsibility. Amalgamation is a conglomerate business take-over activity, which involves a lot of skills, tools, techniques and knowledge in order to meet a business’ set objectives (Project M.I, 2013). In the modern business world, take-over business operations revolve around the triple constraint project management plans for its success. Lastly, the social corporate responsibility is also an emerging contemporary issue where all the business project management operations must be ethically correct. The emergence of mergers and corporate social responsibility relates to project management concept due to these issues’ levels of technicality. Project management is a technical issue in the decision-making parameter hence without sufficient knowledge, tools and techniques project management’s goal plans are unachievable. Both the amalgamation and social corporate responsibilities, on the other hand, are inclined towards project planning life cycle (Project M.I, 2013). This makes the three concepts interrelated in business

European Single Currency Essay Example | Topics and Well Written Essays - 1750 words

European Single Currency - Essay Example Prior to its launch there were ambiguities but after the launch all the issues quickly disappeared and Euro within no time became a favorite among the citizens residing in European Countries. Roughly around 320 million European citizens use the currency and find it really amazing and beneficial in more ways than one. Euro is used in almost all the European Countries but there are still exceptions like Denmark and United Kingdom who still use their own currencies, the British pound is used in United Kingdom and the DKK better known as the Danish Krone is used in Denmark. One of the biggest advantages of Euro is that it saves a lot of time and effort of the travelers who choose to travel with Europe. For instance if there is a Soccer game in Spain which a Greek citizen wants to witness, he/she can just straight away catch a flight and reach the Soccer stadium in Spain and watch the game. There is no need to covert the currency into some other currency. The same has resulted in saving a lot of time and effort of the European Citizens. This was not the case prior to the introduction of Euro. The people had to exchange money every now and then to meet their demands but after the introduction things have changed for better. Another major advantage is the clarity in prices whenever an European citizen travels to another European country it becomes very easy to compare and buy the products of his/her choice; this facility was not available to the citizens prior to the launch of the Euro. Earlier even if a Tourist wanted to buy a product desperately, he/she was made to think thrice about it because of the different currencies within Europe but these days there is transparency in prices with regard to the currencies and this has only happened because of the introduction of the Euro. Euro has brought in a lot of Economic and financial stability, a Businessman is much less prone to risk when using Euro as his/her currency. Single currency keeps the inflation rate under a good check, which is extremely important for an economy and the Euro does exactly that. It keeps interest rates and the rate of inflation under check hence it can be said that the Euro plays a pivotal role in maintaining the economic growth of the European nations. "Having a single currency and an economic and monetary union strengthens Europe's role in international fora and organizations like the International Monetary Fund, World Bank, and Organization for Economic Co-operation and Development." (The Euro & You, 20 October 2008). Euro strengthens the position of all the European countries, having a single currency helps a lot in the growth of the country and in this particular case Europe on the whole. Euro is very frequently used in international trade; it has very quickly become a part and parcel of the lives of many businessmen who carry out trade at large scales. Countries also have started using Euro as the currency for International trade. "A single currency makes Europe a strong partner to trade with and facilitates access to a genuine single market for foreign companies, who will benefit from lower costs of doing business in Europe." (The Euro & You, 20 October 2008). The investors get a lot of positive things by using the Euro as their currency; they get more access to liquid financial markets and also they get a

Models in project management Essay Example | Topics and Well Written Essays - 750 words

Models in project management - Essay Example This statement of work will provide a deep insight into development of the high-level project charter for the E-Mail Upgrade Project described in the scenario. This statement will provide an overview of the identification of a project management methodology and project team, and a baseline schedule. This will describe the project objective and its main scope. This project is going to enhance the overall structure if the company communication structure. This project will upgrade the e-mail system of the Ohio Department of Human Services. Through this the organization will get the better communication facilities and data sharing network over the organizational intranet. This project will enhance the following areas of the organization; This project will be implemented on the Ohio Department of Human Service’s organizational Intranet. The Office of Network Support (ONS) will keep track and manage the overall project and its associated activates (tasks, phases). We have decided to purchase the new version of the Worldviewupgrades that is Globalupgrades 9.0. This is better system with the offer of discounts for a Version 9.0 license. We are also satisfied with the quality of this system working. This system will also offer the better robust working environment. I have analyzed the overall project tasks and main activities that we will need to perform. After this I have devised a workable and convent time line for this project. This project will take three months for the overall project execution and implementation. At the end of the three months we are expecting to have the overall new efficient working system that will deliver the better performance and communication infrastructure. After that we have to engage a training period of three days that will introduce the all personal regarding the use of the new system. This system should have the capability to tolerate any system level error. This system should also

Epistemic Themes Explored Essay Example for Free

Epistemic Themes Explored Essay All men, the learned philosopher Aristotle insists, desire to know. Thus, when the first group of men from Ionia, then part of the infamous Grecian province of the ancients, began their thoughtful quest to know the most fundamental â€Å"stuff† constituting reality, it started a whole history of inquiry which later on was to be called â€Å"philosophy† (Marias, 1967, p. 11). But while their controlling concern was primarily cosmological – in that these philosophers â€Å"wrestled with the problem of explaining physical nature by asking what is the one basic material out of which the world is made† – their inquiry nevertheless engendered lasting impacts on the way humanity has since then understood the nature, scope and use of human knowledge (Lavine, 1982, p. 23). In view of the foregoing, this paper aims at successfully presenting a summative account of some of the major concerns or themes of Epistemology throughout the history of Philosophy; specifically, the theories which were propounded by key philosophers as they seek to understand certain epistemic issues. Along the same vein, I would also attempt, through this paper, to evaluate, if not compare such concerns within the present context as my way of appropriating what I have learned from this course into my own frame. Methodology and Scope This paper endeavors to firstly circumscribe three salient (among many others) themes of epistemic exploration, namely, (1) the quest to understand the nature of knowledge, (2) the compelling desire to establish certitude, and (3) the all-important need to appropriate human knowledge into a prolific use. As such, these three elements correspond to three different epochs in the history of Philosophy – the ancient, the post-Scholasticism and the modern periods respectively; and these epochs are further typified by key philosophers such as Socrates, Plato and Aristotle (for the ancient epoch), Rene Descartes (for the modern epoch) and the empiricists in the likes of J. Stuart Mill and Francis Bacon. Secondly and as hinted above, this paper is an attempt to appropriate their concerns with my own present context. The method with which this paper employs shall be both expository and analytic. The Epistemic Concerns of Key Philosophers of Knowledge At the onset of Philosophy, the overarching epistemic concern was to discover the nature of human knowledge. In order to do this, the Ionian philosophers started to put into question the things that they took for granted. Socrates tried to propound, through the infamous Socratic method, that knowledge â€Å"cannot be equated with belief† or personal opinion (Bruder Moore, 2005, p. 35). Plato on the other hand maintained that true knowledge consists not in our perception of the visible things, but in acquisition of a type of knowledge that brings us into the World of Ideas (Lavine, 1982, p. 26). Refuting Plato, Aristotle meanwhile asserted that abstraction alone does not afford true knowledge. Instead, he believed that true knowledge must be scientific; i. e. , it circumscribes the proximate and remote causes of things and events. As one author puts it, â€Å"for Aristotle, to have scientific knowledge of a fact, it is not enough to know that it is true; you must also know why it is true† (Robinson, 1985, p. 11). If these ancient philosophers were chiefly engrossed with the proper definition of the nature and parameters of human knowledge, the thinkers of the modern era meanwhile sought for a kind of knowledge marked by certitude or truthfulness. Simply put, the concern shifted from the defining the contents of human knowledge into deciphering whether such contents were truthful or not. Far more critical, modern philosophers did also entertain in a fair amount of skepticism. The chief proponent to this cause was Rene Descartes; and he is usually credited for starting a new phase in the field of Epistemology. He is known for his skepticism – a â€Å"vow to suspend judgment about everything† so as to arrive at a knowledge which is certain, if not altogether doubt-proof (Broughton, 2002, p. 1). The crux of this â€Å"doubt† does not lay on the act of doubting itself; for at the very least, the act of doubting has to serve its reasoned purpose, which is to proceed from an induced skepticism into an irreducible certainty. And Descartes succinctly refers to this as the â€Å"first principle of philosophy† – a principle which serves as a formidable base from all kinds of human knowledge stand erect (cited in Marias, 1967, p. 214). Descartes and his contemporaries thus dedicated their efforts to establish what constitutes certainty in human knowledge. By contrast however, the philosophers after them began to focus on discovering how human knowledge can be used prolifically in life and work. Thus, from being merely speculative in approach, the philosophers after the modern era began to see the wisdom of framing human knowledge within the context of practicality. John Stuart Mill for instance asserted that the true measure of human intellect lays in the way we human persons can employ knowledge for the â€Å"progress† of humanity (Donner, 1991, p. 123) Still, another important facet of this utilitarian perspective would be palpable in the formulation of the Principle of Induction. Francis Bacon for instance rejected the deductive reasoning of the ancients in favor of the principle of inference: i. e. , â€Å"from a serious of individual facts†¦one obtains by abstraction†¦the general concepts of the things and the laws of nature (Marias, 1967, p. 250). This principle is now widely known as the scientific method; and this method has in turn led to the rise of technological advancements witnessed during the Industrial Revolution. The concerns addressed by the three epochs herein cited could be summed into these three fundamental questions: (a) what constitutes knowledge? , (b) how do we know the truth? (c) and how do we concretely apply what we know? In ways more than one, these three questions are the self-same concerns which continuously confound the present society. Now more than ever, humanity is a witness to the flood of competing information from all fronts; and it is indeed a tall challenge to decipher which information affords a knowledge that approximates the truth and/or engenders beneficial results. For instance, in drafting key policies, any given government needs to be fed with accurate information about societal conditions; as indeed, in contemplating medical procedures, doctors and nurses need to be given precise information to avoid errors. To be sure, a thousand and one other examples may be cited to this end. But the crux of the matter lies in the fact that, even at an age when we are able to verify the veracity of information with advanced technologies, humanity’s chief concern has always been about correctly obtaining knowledge, establishing the its truthfulness thereof, and putting them into practical use.

Effect of Nutritional Deficiencies Occurring During Pregnancy

Effect of Nutritional Deficiencies Occurring During Pregnancy The type of nutrition that a mother gets during pregnancy, both qualitatively and quantitatively, can be the deciding factor in a childs well-being. A study1 showed that there was a small (70 g) but significant increase in birthweight among infants of mothers receiving multiple micronutrients as compared with infants of mothers receiving iron-folic acid supplements hence signifying the importance of giving not just the traditional supplements. It is essential that the mother intake a very healthy diet: according to American College of Obstetricians and Gynecologists (ACOG), pregnant women should increase their usual servings of a variety of foods from five basic food groups to include the following: Three to four servings of fruits and vegetables Nine servings of whole-grain or enriched bread, cereal, rice, or pasta for energy Three servings of milk, yogurt, and cheese for calcium Three servings of meat, poultry, fish, eggs, nuts, dried beans, and peas for protein Separate and specific supplements for the nutrients found in the above foods should only be taken to make sure all the requirements are being met, not as a replacement for a healthy diet. The specific nutrients required by women in the pre-pregnancy and pregnancy state have already been discussed. This section talks more about the effects that malnutrition (lack of specific essential nutrients) during pregnancy state will have on the health of a child. The effects being studied in this report focus more on cognition, language, social and emotional behavior. In order to properly identify the specific effects of malnutrition, it would be beneficial to first allocate a time-period during which development is most sensitive. This period is termed the critical period and extends from gestation to first 2 years of life. However this may vary study to study and also with reference to different aspects of development being studied. A Broad Perspective Maternal malnutrition, which amounts to a BMI of

Comparative Analysis of Nike and Adidas

Comparative Analysis of Nike and Adidas Adidas is the second largest company who manufactures sporting goods all over the world. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The companys first manufacture were slippers and after that they decided to make sport shoes which went so successful that it led them to open their own shoe making factory in 1926. Then it didnt look back and today it is one of the most successful company in sporting goods. Nike was initially started in 1962 as a blue ribbon sports. The founders of Nike were Bill Bower man and Phil Knight. Nike from its modest start grown as a sporting leader in sporting goods. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. Market and Literature Review of Adidas and Nike Market Share and Sales In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . In 2009 the sales percentage of Adidas reported decline in profits. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. While the first quarter of 2010 shows 53 % increase in net income. Target Audience In case of target audience both Adidas and Nike have different target audience globally. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. As Adidas, Nike also focuses on football players under its target audience. Product: Adidas The products of Adidas are divided in to 3 Categories Adidas Performance Sports shoes, perfumes, eye wear Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers Adidas Style Caps , Bags , Belts , Hand Gloves Etc Nike Nike Products Sports Shoes , Sunglasses, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc Price : Adidas There are various Pricing strategies which are followed by Adidas according to its product. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. Nike As compared to Adidas , the price of products of Nike are high. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . Nike as brand has high premium , so the price of its products is high than adidas. Place/ Distribution Adidas The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. So for this purpose it opened its shops all around the world. It also focuses on offering total customer service at the place where customer goes to buy its products. In addition to shop, Adidas also gives online buying service. Nike Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. Same as Adidas, it also sells its products online. Positioning Adidas Adidas has its own unique brand positioning in the mind of customers. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. NIKE Nike on the other end has image of an innovative company who focuses making new innovations and designing new style shoes. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Research Method Used and Its Limitation In order to carry out research there were two main methods used Primary and Secondary Research methods. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. Sample Size. 30 While to gather secondary data internet, magazines, annual reports of the company, articles were used. Manual Method is used to get output information after analysing data. Time Schedule Total estimated time used to complete this report will be 9 week. Limitations of Primary Data Collection Method 1. The first disadvantage of carrying primary research was difference in response. Each individual has its own view. So it was difficult to generalise the information. 2. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. Limitations of Secondary Data Collection Method 1. It was difficult to find data from company s website as sometimes they might not say their weakness. 2. The person who wrote secondary data might be biased. 3. The sample used by a secondary person might be small. Analysis and Discussion Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; Adidas There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. Television Advertisement Analysis of TV ad Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. Outdoor advertisement The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . Sponsership And Events In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . Other than this , adidas also uses various maganizes and newspapers in order to promote its products . Nike Nike uses different promotional strategies. It promotes its products by adopting endorsement focus scheme, creating a prevailing media existence, establishing flagship stores and use of magazines, billboards, mobile etc TV Advertisement For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. It mainly shows its ad during football games. Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. Internet Nike uses various online methods in order to promote its products. It has established its own website, where customers can get lots of information about the products and company. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand Billboards and Magazines In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. Other than this Nike uses ESPN magazines to promote its product. Key Findings of Survey (Questionnaire); Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly.(Referred To questionnaire) 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about qualit y and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. For example sample 21 Said the action it shows in its ad s add attract the viewers and also the style of showing the product was awesome. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Conclusion Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. The other difference is their advertising message; they both use same scoop and scale but try to communicate with different messages. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth.